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Unreel tells the story of a community affected by gambling through the larger-than-life launch of the very first A.I. pokie machine.

latest events

Check here for the latest workshops, live theatre and other events.

iwi origins

Commissioned by Ora Toa Health Services (Te Runanga o Ngāti Toa Rangatira), Unreel is the result of a collaborative project facilitated by Te Rākau Hua o Te Wao Tapu, Aotearoa New Zealand’s longest surviving Māori theatre organisation.

Working alongside an addiction specialist and community members, the creative research project centred on the negative impacts of electronic gaming (pokies) on mana whenua. 

It is our collective hope that the vibrance and musicality of Unreel not only entertains but also provokes thought and stimulates kōrero about the social cost of gambling.


About Unreel

Taking place in the colourful Hīnaki Hotel gaming lounge, Unreel reveals the legacy of gambling harm and how it impacts the wider community – from gaming venues and corporations, through to the families affected by addiction. 

Featuring songs and dances by Cherry and Bells, the launch is shaping up to be a real party.


Hosts from the local radio station are in attendance, as well as representatives from Inferno Entertainment, hotel staff with their own experiences of gambling - and then there’s Laylah, who is just having a little look.

'no matter how much ‘larger than life’ characterisations are, they need to be rooted in reality.'

-John Smythe for theatreview

Work with us

​We believe there is an urgent need for strategies, resources, and hands-on engagement to address these issues.


Get in touch with us now to discuss how Unreel can help open a conversation for your community.


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